General
Accidental order
Better price available
No reason given
Performance or quality not adequate
Incompatible or not useful for intended purpose
The item is damaged but the box or envelope is undamaged
Missed estimated delivery date
Missing parts or accessories
The item and the box or envelope it came in are both damaged
Wrong item was sent
Item defective or doesn't work
Arrived in addition to what was ordered
No longer needed
Unauthorized purchase
Description on website was not accurate
Additional reasons for fashion retailers
Didn't fit - too large
Didn't fit - too small